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out the latest fashions and outfits. It's no joke, the dumb-blonde cliche
is dead. Golden-haired women are taking over, as being brunette is no
longer a prerequisite for power and success. Image consultant Clare
Maxfield said blondes were now more often seen as big-hitting, take-no-prisoners,
straighttalking women, thanks to strong role models in sport, entertainment,
business and politics.
Pamela Anderson and Paris Hilton are walking, talking cliches. But being
fair-haired has not foiled the efforts of megawatt politician Hillary
Clinton as she marches towards a possible presidency in 2008. Madonna
is the highestearning female singer of all time, while tennis ace Maria
Sharapova is a natural, com bining sporting success and lovely locks
to rake in the endorsements.
Meanwhile, A-lister Nicole Kidman, who varies between platinum and strawberry
blonde, can take her pick of movie projects. "Some people still
think of the blonde as being ditty and they can be quite taken by surprise
when they come across a blonde with brains," Maxfield said.
The blonde brigade was out in force on TV show Today Tonight on Monday,
where six of the eight women touted as some of the most powerful and
successful in Australia were blonde. Celebrity hairdresser Joh Bailey
said he had noticed that women often turned from brunette to blonde
after they found success. "(Blonde) equates to sexuality and performance,"
Bailey said. "Once they go blonde, it's hard to accept being another
colour."